ページランクとは？
サイトの一つ一つに、ページランクという概念が存在します。ウェブページの重要性を示すアルゴリズムであり、サイトのレベルと言っても良いでしょう。（厳密には異なりますが）詰まり、ページランクとサイトの品質は比例しており、ランクが高ければ高い程に、検索エンジンで上位に表示され易くなると、考えて良いでしょう。
ページランクを高くするには？
そしてページランクを高くする手法の一つに、相互リンクが存在します。
自身のウェブページを、他のユーザーと相互することで質の向上が見込めます。言わずもがな、相互する相手のサイトのランクが高ければ、それだけ効果的です。よって、質の良いサイトを運営するユーザーには、常日頃と相互リンクを求める声が殺到していることでしょう。
もし相互に応じてくれれば、それだけでＳＥＯ効果の期待が出来るのですから。
WinWinの関係を築く
しかし、当然ながら相互するメリットを感じてくれなければ、相手に一蹴されてしまうのがオチです。ページランクの低い素人のサイトと繋がっても、相手側にメリットなんて有りません。けれど、可能性がゼロという訳でも無いと言えます。もしかすると、こちらの誠意や相手の気分次第では、例えメリットを感じずとも、相互リンクに応じてくれるかもしれません。
要は、数打ちです。後は、どれだけ丁寧で誠実で魅力的なメールを送れるかに掛かっています。相互リンク代行は、相互リンクで躓く運営者の為に、代わりに営業してくれる業者です。
相互リンクの注意点について
相互リンクは、ページランクの向上が見込める有意義な手法です。
その一方で扱い方を誤れば、ペナルティが発生します。相互リンクさえ行えばページランクが上がるとするなら、必ず悪質な運営者が現れることでしょう。
（ツールを使い、闇雲に掲示板にリンクを貼りまくる等）
そうした悪質な行為を締め出す目的として、常に検索エンジンは我々の運営を見張っています。最悪の場合は、インデックスの削除になるでしょう。
相互リンクまでの流れ
①業者に依頼する
②業者に自身のサイトを送り、内容の詳細を話し合う
③相互リンク先、依頼人のサイト、ジャンル等により価格が決定する
④業者が相互リンクの営業を行い、都度に成果を報告する
⑤依頼人は、相互先を確認する
相場は、ページランクやサイトのジャンル、業者によって大きく左右されます。一リンクにつき五百円と定めている業者が居れば、十万円以上の値を付けている者も居ます。高いからボッタクリという訳では在りません。ページランクの高いサイトに依頼をする場合に、それなりの経費が要されるのは当然です。
ボッタクリも多い業種
しかし、中にはボッタクリ業者も多く存在している為、依頼には細心の注意を払いましょう。（例・相互リンクの先が低品質のサイト、或いはダミーサイトの場合がある。相互先のサイトの質を測るサービスには、自ら登録しておくことをオススメします）
このシステムを逆手に、自らのサイトを強化しては相互リンクの希望者を募り、お金を稼ぐことも可能です。質の良いサイトは、それだけで財産に成り得ます。そして経験上では、どんな初心者でも時間と努力を要すれば、それなりに品質の高いサイトが作れると思っています。趣味がてらにブログを作り、育て上がった際には相互リンクを募集してみて如何でしょうか。
なお、クラウドソーシングサイトでは、三千～五千円のサービスが専らでした。
要点
・質の良いサイトは、それだけで財産に
・相互リンクで稼ぐ者も居る
・質の良いサイトは、努力次第では素人でも作れる
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